A fundamental of scientific analysis is the rejection of stories. Anecdotes can mislead you and solid analysis of the data is needed to ensure that coincidence is not mistaken for correlation. But one of the fundamentals of communication is the human need for stories to make an emotional connection to the information provided. Lucy Jones, Science Advisor for Risk Reduction, U.S. Geological Survey, explores the successes and challenges in bridging this gap between scientists and the larger public. Recorded on 10/15/2015. (#30176)
The Challenges of Science Communication: What Does Storytelling Have to do with Climate Change?
Premiere Date: 12/14/2015; 65 minutes