Technology Management Program UCSB: Building Your Brand

7/5/2010; 49 minutes

As Vice President of Creative and Customer Engagement for Wal-Mart's successful online channel, Walmart.com, Deborah Kristofferson is responsible for the teams that make it easy for customers to find, buy and research hundreds of thousands of products online. The various branches of her team include professionals in editorial, design, PR, imagery and social media. (#18585)

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