Studying Economic Behavior in Unusual Places: From Deal or No Deal to the National Football League with Richard Thaler

1/10/2011; 58 minutes

Richard Thaler is renowned for his extremely influential contributions to the emerging field of behavioral economics over the last three decades. He has made it his habit to look for data in unusual places. Here he draws on the behavior of New York City taxi cab drivers, game show participants, and National Football League teams to see what can be learned about human behavior. Thaler is Professor of Behavioral Science and Economics, and Director of the Center for Decision Research, Graduate School of Business, University of Chicago. (#20380)

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