Social Marketing for Health Promotion in California and Mexico: Creating Your Value Proposition/The Essence of Effective Social Marketing
Date: 7/10/2007; 55 minutes

Copy the following code and paste it into your web page to embed this video:

Experts in the field of social marketing were brought together by the California Office of Binational Border Health to share their knowledge and help your agency achieve success. In this edition, Moshe Engelberg, Ph.D., M.P.H., Graduate School of Public Health, San Diego State University and President of ResearchWorks, discusses the essence of effective social marketing, creating a value proposition. Learn why it is so critical to your success, and how to best define your value statement to most effectively position your agency in the market. Recorded on 05/03/2007. (#12861)

Sign up for UCTV's monthly e-newsletter:
contact info



where to watch

videos & podcasts

live stream


more info
about uctv


program contributors

university of california



©2016 Regents of the University of California. All right reserved. Terms and Conditions of Use.