Creating Effective Public Service Announcements

2/7/2011; 58 minutes

Laura Arpan and Andy Opel discuss their current project using research to design, produce and evaluate energy efficiency video PSAs. The project combines the creative talent of filmmakers and artists with the research skills of social scientists, resulting in data-driven media products produced within a university environment, coordinated through the Center for Environmental Media Production and Research. (#20636)

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