The Psychology of Climate Change with Robert Frank

2/11/2020; 81 minutes

After more than three decades, the public is finally beginning to grasp what a serious threat global warming poses. What's missing from the climate conversation now is a plausible narrative about how we might parry this threat. Drawing on ideas from his recently published book, Under the Influence: Putting Peer Pressure to Work, Robert Frank explains why our ability to tap the prodigious power of behavioral contagion may make the path forward less daunting than many think. Recorded on 1/27/2020. (#35561)

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