LA JOLLA, CA – University of California Television (UCTV) has partnered with YouTube and Apple's iTunesU to launch channels that will extend the reach and accessibility of its growing archive of free educational and cultural videos. Thousands of videos are available at UCTV's YouTube channel (www.youtube.com/uctv) and in iTunesU's Beyond Campus podcast directory.
This significant web expansion allows UCTV, the satellite channel operated by the University of California, to better achieve its mission of sharing the knowledge generated on the ten UC campuses with a global audience. According to a July 2007 report from the Pew Internet & American Life Project, over half (57%) of online adults have watched or downloaded video on the Internet. This mainstream reach demonstrates how important widespread online video distribution is to a non-commercial channel like UCTV.
UCTV’s YouTube channel is easily located at www.youtube.com/uctv and offers a valuable educational alternative to today's more entertainment-oriented online video. The channel houses an extensive archive over 1,800 programs, with more added daily. Almost 1,000 users have subscribed to the channel to date and thousands more have commented on and rated programs, shared videos with friends, and embedded videos into their own blogs or websites.
Mobile listening and viewing of UCTV programs is also possible through UCTV's home page within iTunes U's Beyond Campus, which offers a directory of educational podcasts for the general public. Here visitors can discover UCTV's monthly podcast features and subscribe to audio and video podcast feeds by subject area or series. This April, UCTV highlights its poetry podcasts in conjunction with National Poetry Month, pays tribute to Earth Day with programs exploring climate change, and honors National Autism Awareness Month with content about the latest in autism research and treatment.