Technology Management Program UCSB: Persuasion & Communication - UCTV - University of California Television
Technology Management Program UCSB: Persuasion & Communication
Premiere Date: 8/23/2010; 57 minutes


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As one of the nation's most respected communication strategists, John Davies clearly understands the business of persuasion. He is constantly searching for trends and methods to utilize on behalf of his firm's clients, and applies his lifelong study of human behavior and effective communications strategies to teach them how to earn attention and gain influence in the complex information saturated decision-making process of today. (#18583)

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