Technology Management Program: Perception, Persuasion, and Communications - UCTV - University of California Television
Technology Management Program: Perception, Persuasion, and Communications
Premiere Date: 1/16/2006; 59 minutes


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As one of the nation's most respected communications strategists, John Davies takes on a unique role as a CEO by investing his experience daily through hands-on analysis, strategy, and messaging. He applies his lifelong study of human behavior and effective communications strategies to influence how to earn attention and gain influence in the complex information-saturated decision-making process today. As a political consultant, John Davies enjoyed a nearly 90% win ratio with more than 150 campaigns. (#11392)

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