Storytelling in a Data Driven Era: 13th Annual Peer-to-Pier and Dean's Distinguished Speaker Event - UCTV - University of California Television
Storytelling in a Data Driven Era: 13th Annual Peer-to-Pier and Dean's Distinguished Speaker Event
Premiere Date: 4/4/2016; 56 minutes


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An all-UC Davis panel of marketing experts dive into the hot topic of marketing using big data and how to build a brand using data-driven storytelling. Panelists: Abby Lunardini BA 97, Vice President, Brand Marketing and Communications, Virgin America; Aaron Carpenter MBA 98, Chief Customer Officer, Hubnami; Associate Professor Ashwin Aravindakshan, UC Davis Graduate School of Management; and moderated by Lisa Maulhardt MA 92, Executive Vice President, SYPartners. Recorded on 02/16/2016. (#30681)

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