Reflections of a Green Business Pioneer with Yvon Chouinard - UCTV - University of California Television
Reflections of a Green Business Pioneer with Yvon Chouinard
Premiere Date: 5/9/2011; 58 minutes


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Most people think "green businesses" provide or support the use of alternative energy or energy efficient products. Yvon Chouinard recounts how Patagonia grew from a retail climbing equipment business operating out of the back of his van to a successful global business based on sustainability and social responsibility principles. Chouinard and Patagonia's story demonstrates how any business can be a green, sustainable and socially responsible business. (#21368)

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