Can There Be Too Much Choice in Health Insurance?: Research Results from Behavioral Economics - UCTV - University of California Television
Can There Be Too Much Choice in Health Insurance?: Research Results from Behavioral Economics
Premiere Date: 12/5/2013; 58 minutes


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Traditional economic theory asserts that more choice is better. It unleashes competitive forces; consumers can simply ignore choices that are not optimal. But can there be too much choice? The Medicare prescription drug (Part D) program provides a possible test since seniors face dozens of different private drug insurance options. Thomas Rice, Department of Health Policy and Management at UCSF, presents research results that touch on whether traditional or behavioral economics might better explain the evidence. Recorded on 7/25/2013. (#25908)

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