Effects of Marketing on Prescribing: Does Marketing Matter?
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First Aired: 1/31/2008
28 minutes
The Schools of Pharmacy and Medicine at UC San Francisco presents a progressive conference on Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by this marketing, but studies indicate otherwise. In this program, Lisa A. Bero, Ph.D., UCSF School of Pharmacy, discusses the effects of marketing on prescribing. CME credits available at UCSF School of Medicine web site. (#13888)
