Effects of Marketing on Prescribing: Does Marketing Matter?
AUDIO MP3
VIDEO MP4
SHARE
Embed this video on your web page (copy/paste code).
Download Flash Player.
Download Flash Player.
Also available on YouTube.
First Aired: 1/31/2008
28 minutes
The Schools of Pharmacy and Medicine at UC San Francisco presents a progressive conference on Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by this marketing, but studies indicate otherwise. In this program, Lisa A. Bero, Ph.D., UCSF School of Pharmacy, discusses the effects of marketing on prescribing. (#13888)
