The Basics

What equipment do I need?

• Professional or “pro-sumer” quality camera and tripod
• Appropriate microphone and sound equipment with cleanly dressed cables
• Adequate video lighting to augment existing location lighting
• Editing equipment capable of producing broadcast-quality program

Where do I start?

There are several options to consider when putting together a production and what you choose depends upon your allotted budget, time frame and in-house capabilities. Although UCTV does not offer production services, we are happy to consult with you on your production needs, help you find the right people to do the job, and talk to them directly, if need be.

Who will do the actual recording?

1) Your internal media services facility, whether in your department, school or campus, may have this capability. Check with your campus to find the appropriate entity that can then give you a quote for your project. It is recommended that you evaluate the quality of their previous work as well as compare their prices with outside vendors.

2) Outside production services are another option for your production, whether it be an established production company or a freelance producer.

The presentation of any content on television, even a seemingly "straightforward" lecture, interview, or panel discussion, can be greatly enhanced with some pre-production planning. Here are some things to think about as you plan:

Planning the event so that it is TV friendly

Time slots in a broadcast schedule are 30, 60, 90 and occasionally 120 minutes. The target time for a program is 90 seconds less than the slot length: 28:30, 58:30, 88:30, 118:30.

This is a general guideline with some flexibility. For various reasons, programs often are longer or shorter than the target time. Programs should not be longer than 15 seconds less than the slot time (29:45, 59:45 etc.), as a station I.D. must be played between programs. If a program is longer than the nearest time slot, it should be at least 15 minutes into the next time slot (45:00, 75:00, etc.)

Putting it all together so that it’s ready for prime time

All programs need an opening title with the name of the program and the speaker(s).

Everyone who appears in a program must be identified (ID) on the screen during the program. A "lower third” including the speaker name(s) and affiliation(s) should appear on the screen every 2-4 minutes. The ID should appear the first time the speaker is seen, a few minutes later, then every 3-4 minutes throughout the program. The ID should be no more than 2 lines - the top line has the speaker's name, the bottom line has his/her affiliation. Lower third speaker IDs should only be shown over close-ups, never a wide shot.

If the program contains time-sensitive material, a lower third graphic should be incorporated throughout the program to show the date the event was taped.

Related web sites, identification of the event and its location, and other information can also be included in a lower third graphic. Each program should include a disclaimer and copyright identification at the end.
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