Press Release: University of California Television Celebrates 10-Year Milestone (1/4/10)

LA JOLLA, CA— This month marks ten years since UCTV, the University of California’s non-commercial satellite channel, went live to a national audience on DISH Network. Since then, the fledgling operation has exploded into a robust media outlet, offering an astonishing amount of educational and cultural programs free to millions of knowledge seekers around the globe. UCTV is celebrating its decade of success throughout the year. Details, including a timeline of the channel’s milestones, most popular programs of the decade and more are online at http://www.uctv.tv/10years.

As online video exploded over the past decade, UCTV has been at the forefront. As a founding educational media partner with Google Video, which later transitioned to YouTube, UCTV has grown to become one of YouTube.Edu’s most watched channels, with 3,400 videos available and over 22,000 subscribers.

Podcasting was UCTV’s next accomplishment, and the channel’s partnership with Apple’s iTunesU Beyond Campus sparked tremendous growth. This popular outlet, combined with UCTV’s own audio and video podcasts and RSS feeds, has produced amazing results, with a record 5-million downloads in November 2009 alone.

"UCTV has become a vital tool of the University's public service mission," said UC President Mark Yudof. "We have a never-ending supply of fascinating stories to tell about UC's impact on life in California and beyond, and UCTV is a perfect medium to share these inspiring and informative stories."

Over the last decade, UCTV also significantly expanded its reach on cable television in California and the country, including full-time channels in Los Angeles, San Diego, California’s Central Valley and Riverside, as well as primetime slots in San Francisco and elsewhere. The channel now reaches over 22 million households on satellite and cable nationwide.

What’s behind UCTV’s growth? The content of course. Over the last decade, UCTV has presented over 3,000 programs from throughout the University of California system, one of the finest research universities in the world made up of ten campuses, three national labs, and other affiliated institutions. These diverse resources generate a broad flow of content from some of the brightest and most creative minds in the world. With media conglomerates dominating the landscape, and so much unreliable information flooding the web, unmediated and thoughtful content from a trusted source like the University of California is a valued public resource.

Each month of its anniversary year, UCTV will celebrate with content features that showcase its programming diversity. The celebration kicks off in January with a collection of videos featuring Nobel Laureates who have appeared on the channel over the years – ranging from Francis Crick to Desmond Tutu. Other highlights will include programming related to Black History Month (February), Women’s History Month (March), and National Poetry Month (April).

UCTV is a 24-hour, non-commercial satellite channel that broadcasts educational and enrichment programming from the campuses, national laboratories, and affiliated institutions of the University of California. UCTV delivers science, health and medicine, public affairs, humanities, and the arts to a general audience, as well as specialized programming for health care professionals and teachers. UCTV is available to over 22 million homes nationwide via:

* Direct Broadcast Satellite: Dish Network Channel 9412


* Cable TV: In California and across the country (www.uctv.tv/cable)

* Worldwide on the Internet at www.uctv.tv: Live webcast, "video-on-demand" archives, audio and video podcasts. Also available on iTunesU and YouTube (http://www.youtube.com/uctv)
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